Leading up to the 2017 NCAA Men's Basketball Tournament, Talla contracted me to design the first bot that would allow teams to do their company NCAA pools completely right inside of Slack.
Done in the couple of weeks leading up to "selection Sunday", the project was wildly intense and fun.
Featured in TechRepublic and host to over a thousand brackets, Talla was very happy with the response the product received and we are already planning on creating an even more robust and engaging version for the 2018 tournament!
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01 BracketBot website
02 BracketBot website
03 Event-driven "cards" for Slack
04 BracketBot running inside Slack
05 Slack setup confirmation
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While at Swirl, I have designed five mobile apps.
Originally, Swirl was a fashion inspiration tool with the ability for brands to offer deals to users in-app. In a lot of ways it was one part Pinterest, one part RetailMeNot and a dash of Shopkick. During this time I designed the 3.0 and 2.0 versions of the app. Version 3.0 was approved and in the process of development until the company pivoted.
Very quickly we realized from our early clients that the special-sauce was our patented, secure beacon technology - even more than the fashion app side of things. We then huddled up and created a robust platform to design and deliver brand content to users - regardless of location or even app!
This generated the need to design and develop a couple of client-specific tools - a testing tool and a beacon management tool. The beacon management tool was recently completely overhauled from the ground up - allowing our customers to set up, manage, and update their beacons in the field. New, unique features include the ability to completely register beacons through real-time floor plan mapping, image logging, and more. It has been carefully designed to be extrmeley easy to use - even for the most technology challenged employees.
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01 The Swirl 3.0 app
02 Swirl 3.0 app designs
03 Swirl Beacon Manager
04 Swirl 2.0 app designs
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The Swirl Console is the company's feature product and far surpasses the functionality and breadth of any other location-focused platform. It is a one-stop tool that allows you to create, traffic, manage and test ads (and notifications) delivered through beacon-initiated events - as well as Wi-Fi, Google Nearby, GE Current and Geofencing. In a nutshell, it's DoubleClick for the physical world.
We are also the only platform that truly allows a customer to test attribution. Wish you could really know if your online advertising on Facebook or Twitter was driving actual, physical visits to your stores? Now you can.
Features include: Attribution/control group testing; Full-featured ad building tool, Ad testing, Full management of all signals (Beacon/Wi-Fi/Geofence) at each location in your entire organization; Notification creation and management; In-store path analysis; Industry-leading reporting tools and more.
As the Creative Director at Swirl (and only product designer), my primary focus has been on our platform since it's inception.
A small selection of images can be found at left. For more about the product, feel free reach contact me or check out the Swirl website designed by our Marketing team at www.swirl.com.
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01 Swirl console
02 Beacon status dashboard
03 Campaign summary
04 Ad/creative builder
05 Notification manager
06 Creative previewer
07 External provider management
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Over the past few years, Swirl clients have called upon my services to help generate their ads for live campaigns as well as internal demos and soft launches. Here are a few examples.
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01 Timberland
02 Victoria's Secret
03 Lord & Taylor
04 Levi's
05 Kenneth Cole
06 Sprint
07 Timberland
08 Adidas
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Since 2012, I had occasionally worked with Science, Inc. in Santa Monica on their yoga lifestyle and activewear brand, Ellie. Some of these projects have been: The UI/UX overhaul of their shopping cart flow; Design of a new primary navigation structure throughout the site; Creation of responsive, one-page sites designed to test out new messaging, imagery, promotions, etc.
Ellie ceased operation as an activewear brand at the tail-end of 2015.
2017 UPDATE: It looks like Ellie has recently been re-launched under new ownership as a subscription box program.
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01 Ellie landing page
02 Example of an Ellie one-pager
03 Ellie.com product page
04 Ellie.com cart page
05 Ellie landing page
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In May 2012, BeachMint launched it's 5th vertical, HomeMint. HomeMint was a collection of home goods and art curated by Justin Timberlake and interior designer and celebrity stylist, Estee Stanley.
While I was the Creative Director at BeachMint, I was responsible for the design of the website, branding, collateral and more. I left BeachMint just before the official product launch in order to permanently move to Boston.
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01 HomeMint website
02 HomeMint pillows
03 Homepage
04 Story page
05 Monthly collection page
06 Product page
07 Various HomeMint products
08 Launch viedo
09 HomeMint Collection logo
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JewelMint was BeachMint's first company - an online jewelry retailer that sold unique pieces designed by actress Kate Bosworth and Hollywood stylist Cher Coulter.
At the start of 2011, I was contracted by BeachMint to improve their customer acquisition efforts for the JewelMint brand by strategizing, designing and optimizing online advertising, landing pages and more. Due to month-over-month gains and my recent track-record of launching multiple online based beauty products from scratch, I was soon asked to become the Creative Director for BeachMint and all it's brands.
As the Creative Director at BeachMint I was responsible for just about every design-related asset within the JewelMint product line outside of the jewelry itself. This included, but was not limited to: Product packaging; Collateral; Photo retouching; Photo art direction; Email communications; Online advertising; Landing pages; Copywriting; and the main JewelMint website itself.
After the successful launches of both BeautyMint and ShoeMint, I was responsible for updating and redesigning the JewelMint brand and website at the beginning of 2012.
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01 JewelMint site
02 Jewelry
03 JewelMint homepage
04 Product page
05 Redesigned logo
06 Jewelry
07 Sample product video
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In late 2011, BeachMint launched it's fourth vertical, ShoeMint. ShoeMint was a shoe club endorsed by actress Rachel Bilson and Hollywood stylist Nicole Chavez.
As the Creative Director of BeachMint, I was responsible for the creation and maintenance of every visual and physical ShoeMint asset except the product videos used on the website and the shoes themselves. This included, but was not limited to: Branding; Collateral; Packaging; Email communications; Acquisition pages; Photo retouching; Online advertising; and the ShoeMint website itself.
ShoeMint was one of the most successful products BeachMint launched. Over 80,000 people had pre-registered before we went live and we ended up seeing over a half million visitors in the first 24 hours. We sold out of our entire shoe inventory over our opening weekend.
Post launch, there was still plenty of work to do and I was responsible for constant design testing of email communications to both new and existing customers, online advertising, site look books/content and more.
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01 ShoeMint website
02 ShoeMint shoe
03 ShoeMint homepage
04 Product page
05 Lookbook
06 Collateral
07 Boxes w/ branded tissue
08 Launch video
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In October 2011, BeachMint launched it's third vertical, BeautyMint. BeautyMint was a skincare line that was customized for your particular skin type - which we assessed through an online questionnaire. The product was endorsed by Jessica Simpson and respected Beverly Hills skincare professional Nerida Joy.
When it launched, BeautyMint was the first of the BeachMint verticals to get over a half million visitors in less than 24 hours (a feat which would happen again with ShoeMint in the following weeks).
As the Creative Director at BeachMint I was responsible for just about every design-related asset within the product line. This included, but was not limited to: Product packaging; Collateral; Photo retouching; Email communications; Online advertising; Landing pages; Copywriting; and the main BeautyMint website itself. BeautyMint was the 4th skincare brand I had built from scratch in 4 years.
Post launch, I was responsible for the constant design testing of email communications to both new and existing customers, online advertising, and more.
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01 The BeautyMint site
02 Some of the BeautyMint product line
03 BeautyMint home page
04 Interior page
05 The BeautyMint skin questionnaire
06 Instructional photography feat. Nerida
07 Jessica Simpson
08 Behind the scenes video
09 Launch video
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In 2011, I worked with Kate on the design of her personal website as well as a logo. She wanted a very minimal and clean aesthetic. After her final approval of the site design, it was handed off to a development shop where the project unfortunately stalled after months of struggling to acquire her domain name.
Not all was lost, though. Her logo ultimately helped pave the way towards JewelMint's new look and feel that was launched at the beginning of 2012 - as well as BeachMint's corporate identity overhaul that same year.
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01 Kate's website
02 Biography
03 Portfolio (photography)
04 Homepage
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As the head of Design and UX at Backupify, I was responsible for a major website overhaul, the UX/UI integration of Salesforce into the core product, and the UX/UI of what were two of Backupify's top "tool" products - Migrator and Freespace.
These two tools generated over 500 leads a month and were used by over 50,000 unique clients a year. At the time, Migrator was a top-10 ranked application in the Google Apps marketplace.
Backupify was acquired by Datto, Inc in 2014.
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01 The Backupify website
02 Main page of the Backupify site
03 Migrator tool main landing page
04 Migrator dashboard
05 Migrator in action
06 FreeSpace dashboard
07 Freespace in action
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Kumaara and OOKISA (launched in 2009 and 2008 respectively) were both multi-SKU beauty products that were created from the ground up. For each of them, I was responsible for everything design related including: Packaging; Product design; Branding; Collateral; Online advertising; Email communications; Websites; and Art direction (photography).
Both Kumaara and OOKISA were subscription based, which meant that after launch - a lot of attention was given to not only aquiring new customers, but retaining existing ones as well.
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01 Jar of Kumaara overnight cream
02 The Kumaara product line
03 OOKISA shampoo
04 Shampoo, conditioner and volumizer
05 OOKISA collateral
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